Obusemachi is the smallest town in Nagano prefecture, Japan. Community development of Obusemachi started 30 years ago with the concept of comfortable living, and making its residents proud to live in the town. As a result, the previously sleepy village transformed into a sightseeing spot. Around 1 million people visit the town of approximately 10 thousand residents per year. This documentary focuses on the lovely people of Obusemachi and the key players who shape the community.